When your building a website, you need to make sure that it is not haphazardly done. You can’t just slap a bunch of stuff on a page, buy a domain, and call it good. You need to make sure your site is optimized for both attractiveness and ease of use. Here is a short list of website sins you should NEVER, ever, in a million years, ever commit.
1. View counters are for children. If you have a view counter in the corner of your website you automatically look like an amateur. This is 100% not okay. If you’re sticking it in the corner as a way of looking like an often-visited site or as something cute or quirky, you’re wrong. Get that off your page this instant.
2. Stay away from cluttered layouts. If your website looks anything but streamlined you need to make some adjustments. Follow the F pattern: the stuff along the top, down the left side, and about a third of the way down the page is what people pay attention to. Everything else falls victim to banner blindness because that’s where the ads usually are.
3. Blinking text is also for children. Just no. If you think blinking text was a good idea, you need to think again. Using fancy, flashing text doesn’t look cool and is attention grabbing in a bad way. You want your site to look professional and elegant, not like a 10-year-old made it. Rethink anything that’s flashing or childishly animated. You don’t want to look amateurish and you don’t want to have to slap an epilepsy warning on your page either.
4. Flash intros are OLD NEWS. While you might think Adobe Flash can add a little flare to your page, you’re wrong. Flash intros are often slow, force people to upgrade, and look like they’re from the early 2000’s. Try for something a little less dated and more professional. If you really want to put some animation on your page, don’t force people to sit through it and/or upgrade.
5. Background music is annoying and doesn’t belong on your page. Automatically playing background music is the bane of every user’s existence. Not only is it annoying, it can be disruptive and force people to click off your site. Imagine your reaction to when you open your laptop only to find you left Spotify open and to your horror your entire workplace learns of your secret love for Britany Spears… yeah, that’s what happens when you put background music on your page: people slam their laptops shut.
6. Inconsistency through your pages is a no. When you’re designing your pages you need to make sure you have consistency throughout your site. The last thing you want to do is confuse users and make it difficult for them to brows your site. You want your pages to be consistent, easy to read, and professional looking.
7. “Lol”s and “xD”s do not belong in your copy. Just like you would never say “lol” in an email to the CEO of your company or use text speak in an important memo, you should never put that in your copy.Using text speak isn’t a way of appealing to a younger audience, it’s a way of confusing your users and making them think you’re a child.Be professional.
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